Fashion is the prevailing style or custom. The fashion industry braces both haute couture (clothes made by individual designers for a small and wealthy clientele), and garments produced on a wider commercial basis and sold in high-street shops, chain stores, and department stores, and by mail order.

Indian fashion varies from one village to another village from one city to another city. India’s fashion heritage is rich in tradition, vibrant in colors and prepossessing. Ancient Indian fashion garments generally used no stitching, although Indians knew about sewing.

Most clothes were ready to wear as soon as they left the loom. The traditional Indian dhoti, the scarf or uttariya, and the popular turban are still visible and continue to be part of Indian fashion. Likewise, for women, the dhoti or the sari as the lower garments, combined with a stanapatta forms the basic ensemble, and once again consists of garments that do not have to be stitched, the stanapatta being simply fastened in a knot at the back.


The Indian sari is the most common dress among the Indian women. Worn in varied styles, it is a long piece of flat cotton, silk or other fabric woven in different textures with different patterns. The choli evolved as a form of Indian clothing around the tenth century AD. Another popular attire of women in Indian clothing is the Indian salwar – kameez.

This popular Indian dress evolved as a comfortable and respectable garment for women in Kashmir and Punjab region, but is know immensely popular in all regions of India. Though the majority of Indian women wear traditional Indian dresses, the men in India can be found in more conventional western clothing like shirts and trousers. However, men in Indian villages are still more comfortable in traditional attire like kurtas, lungis, dhotis and pyjamas.

Indian dresses and styles are marked by many variations, both religious and regional and one is likely to witness a plethora of colors, textures and styles in garments worn by the Indians.

Some gold ornaments are usually worn against the skin at all times. Indian gold ornaments are popular because the metal is believed to have the power to purify anything it touches. Ornaments of gold and other metals, often combined with precious and semiprecious gems and beads, are popular with both men and women in India.

Nose pin is a symbol of purity and marriage, though today many unmarried Indian girls wear this adornment. Necklaces are very popular fashion accessories across India amongst girls and women of all ages. Necklaces are made of a variety of materials, ranging from glass beads to gold and diamonds. One special necklace is the mangalsutra, worn only by the married Indian women. It is the Indian equivalent of the western wedding ring.

Bangles are worn on the wrist, bangles are believed to be protective bands and women always wore them as symbolic guards over their husbands. As with other ornaments, bangles today are worn by women of all ages all over India and are made of silver, gold, wood, glass, and plastic, among other materials. Rings, stud and other ornaments worn in the ears are popular all over the country. In fact, a girl’s ears are usually pierced even before her first birthday. Other important ornaments are finger rings, toe rings and anklets. Rings for the fingers are again, of various materials and designs and worn by unmarried and married women.

Since the ring has become a common adornment, it is no longer considered a symbol in Indian marriages.

Nowadays, Indian fashion is being greatly influenced by the western culture. People in India are interested more in wearing western clothes than the Indian one. Jeans has become very common dress both among men and women. Even in villages, people have now started wearing western clothes.

Fashion in India offers several opportunities for Indian fashion designers. Indian fashion industry is growing everyday. A fashion designer has to be creative. They have to express their designs in sketches. They need not be excellent artists, but should be capable of combining tones, shades, and colors. Dress designers need to have good imagination and an ability to think in three-dimension to translate into fashion what they can contemplate.

Several fashion institutes like National Institute of Fashion Technology (NIFT), Indian Institute of Fashion Technology (IIFT) and many more academy have been established where students learn to translate their creativity into dresses and fabric design.

New developments in the computerization will enable the fashion industry to respond to the increasing demand for the rapid style changes, the need for shorter production cycles, while allowing,

customers to select designs and within a short span of time have bespoke items delivered to their home.

So go with your own ideas, wear what you like, in which you feel comfortable, do not copy or look up to some other place, culture or celebrity. Create your own fashion style. Be modish. Dress up for you yourself. Don’t be a follower, be a trend setter.


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